FIELD_NOTES / BRAND_BUILDING
Practical notes on naming, identity, digital systems and the decisions that keep a brand connected.
01 / FIELD NOTES
Moving a website to a new domain is one of the highest-risk SEO operations a business can perform. This checklist turns it into a process you can control. 01 / NOTE Change one thing at a time. Most domain migrations fail for one of three reasons: missing redirects, broken internal links on the new domain, […]
READ FIELD NOTERedirecting a domain sounds simple. Point A to point B. But get the details wrong and months of search engine trust can vanish in a single afternoon. 01 / NOTE A redirect is a promise to search engines. When you set up a redirect you are telling Google, Bing and every other crawler that the […]
READ FIELD NOTE