FIELD_NOTES / BRAND_BUILDING

Field notes.

Practical notes on naming, identity, digital systems and the decisions that keep a brand connected.

01 / FIELD NOTES

Ideas for clearer brand decisions.

7 September 2026 Brand Strategy 6 MIN READ

What Happens to Your Google Rankings When You Lose a Domain

One day your site ranks on page one. The next, the domain is gone. Here is what actually happens inside Google’s systems when a domain disappears, and what you can still do about it. 01 / NOTE Google does not notice immediately. When a domain stops resolving, Google does not instantly remove it from the […]

redirect domain seo

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7 September 2026 SEO 6 MIN READ

Should You Consolidate Multiple Domains Into One?

Owning five domains used to be cheap insurance. Under the new .com.au rules, it is an expensive liability. Here is how to decide which to keep and how to merge the rest without losing what you have built. 01 / NOTE Why consolidation is suddenly urgent for Australian businesses. Many Australian businesses hold three, five, […]

Consolidate redirect domain seo

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