CATEGORY / BRAND_STRATEGY
Briefs, decision filters and handoffs that keep later brand work connected.
All field notes01 / FIELD NOTES
Briefs, decision filters and handoffs that keep later brand work connected.
The logo vs logo system question comes up the first time you need a square profile picture. A single mark can only do so much. 01 / NOTE A logo is one file. A logo is a single mark, usually a wordmark or a wordmark plus an icon. It works in one shape and one […]
READ FIELD NOTEThe seven pillars of branding sound abstract until one of them collapses. Then they suddenly feel very concrete. 01 / NOTE Purpose and positioning. The first pillar is why the brand exists and who it is for. Without this, everything downstream is decoration. Our brand strategy service starts here on purpose, because a shaky first […]
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Bring the real business question into the connected system.
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