CATEGORY / BRAND_STRATEGY
Briefs, decision filters and handoffs that keep later brand work connected.
All field notes01 / FIELD NOTES
Briefs, decision filters and handoffs that keep later brand work connected.
When you choose a domain name, you are choosing something people will type, share and screenshot for years. Small mistakes compound. 01 / NOTE Keep it short and typeable. A short domain reduces typos. Furthermore, it fits inside email signatures, ad copy and printed materials without breaking. Aim for two syllables where possible, and avoid […]
READ FIELD NOTEThe brand name vs domain name question sounds abstract until you fall in love with a name whose domain costs €40,000. Sequence matters. 01 / NOTE The old advice no longer fits. Traditional advice says: pick the brand name first, then the domain. That worked when good .com names were plentiful. Today, availability is the […]
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