One brief creates fewer handoff gaps.
Use one maintained source brief to keep strategy, identity, website and content connected.
READ FIELD NOTETAG / BRIEFS
Tag: Briefs
Useful source briefs that help every later decision answer the same problem.
All field notes
GPF_OS / TAG / BRIEFS
INPUT → OUTPUT
01 / MATCHED NOTES
Notes filed under Briefs.
Useful source briefs that help every later decision answer the same problem.
ARCHIVE / END
A useful label is only a route in.
Bring the real business question into the connected system.
Start with your brief↓