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GPF_OS / ARCHIVE INPUT → OUTPUT

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2 September 2026Post

Brand Name vs. Domain Name: What Should You Choose First?

The brand name vs domain name question sounds abstract until you fall in love with a name whose domain costs €40,000. Sequence matters. 01 / NOTE The old advice no longer fits. Traditional advice says: pick the brand name first, then the domain. That worked when good .com names were plentiful. Today, availability is the […]

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2 September 2026Post

How to Create a Personal Brand When You Have Multiple Interests

A personal brand with multiple interests does not have to fragment. The goal is not one topic. It is one point of view across topics. 01 / NOTE Find the thread, not the topic. Ask what you would still care about if you switched fields tomorrow. The honest answer is often a way of thinking […]

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