CATEGORY / BRAND_STRATEGY
Briefs, decision filters and handoffs that keep later brand work connected.
All field notes01 / FIELD NOTES
Briefs, decision filters and handoffs that keep later brand work connected.
The DIY branding vs agency choice is often framed as taste vs money. In practice, it is more about stage and speed. 01 / NOTE DIY gives you speed and learning. When you build the brand yourself, you understand every decision. Consequently, when a customer asks why the colours look the way they do, you […]
READ FIELD NOTEThe brand identity vs website design debate has a boring but correct answer: identity first, then site. Doing it the other way around usually means doing both twice. 01 / NOTE Why identity leads. A website without a settled identity is just a template with your logo pasted in. Every layout decision becomes arbitrary because […]
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Bring the real business question into the connected system.
Start with your brief↓